Visit NH Winter

THE ASK: The Getaway Car was a weekend getaway campaign where one lucky pair was picked to experience all there is to New Hampshire. In this case, dog sledding! The content team was tasked to deliver content relevant to the dog sledding experience at Muddy Paws for the landing page where our audience could learn more and be inspired to take a winter vacation in New Hampshire. ROLE: Content Creator, Photography, Graphic Designer AGENCY: GYK Antler

Instagram Story Ad enticing New Hampshire fans to learn more

Aside from the Winter Getaway campaign, the content team was tasked with other digital ads, filters, and organic social content to inspire vacationing, shopping, and travel to New Hampshire.

Snapchat Filters

Visit NH’s first test of Snapchat Filters was a resounding success, with metrics exceeding goals by 500% and 2,000%. With a cost-per-engagement of $0.08, over 2 million ‘swipes,’ and 112,000 people who used the custom filters. Read more on the company blog about our success with Snapchat with VisitNH and how we used them throughout the summer months as well.

Weekend Watch was a series on Instagram Stories on the happening activities and events in that specific weekend in New Hampshire.

"Weekend Watch" series of events featured on Instagram Stories encouraging users to swipe up to learn more and ultimately participate in the activities.

Digital Facebook Canvas Ad

Top Performing Instagram Story Ad

Powder Patrol was a series on Instagram Stories where we featured mountains where the snow was best for skiing.