THE ASK: Advancement MarCom needs to partner with University Relations Marcom for Homecoming 2021 – Together Again campaign. Promotion included web promotions, photography, social media content, and on-campus signage.
THE GOAL: To create a sense of community and drive UMass Amherst fans and constituents such as students, faculty/staff, parents, alumni, and friends to participate in Homecoming 2021 from near and far through virtual and in-person events.
ROLE: Art Direction, graphic design, UMass Amherst
