UMass Amherst Winter Session Campaign
THE ASK: Create a digital marketing campaign that will encourage and inform UMass Amherst and non-UMass students to take an online course during Winter Session. ROLE: Art Director, Graphic Designer, UMass Amherst RESULTS: Total undergrad enrollments grew by 4.7% with campus undergrad enrollments rising 3.4% and non-degree undergrad enrollments rising 11.4% • Undergrad enrollments made up 73.6% of all new enrollments (YoY) in the session • Aggregate enrollments for the session came in at +2.5%, as compared to -0.5% in previous year